Guides
Brand voice, from the evidence rather than the adjectives.
Four short pieces on the questions people arrive with. Each one is written from the same measurements the free test runs, and each ends with something you can do this afternoon without buying anything.
How to write brand voice guidelines that change what gets written
Why most go in a drawer within the month, and how to write one from evidence that a new hire, an agency or ChatGPT can follow.
ChatGPT custom instructions for your brand voice
Why "friendly and professional" changes nothing, what an instruction has to look like to bite, and where it goes in ChatGPT, Claude, Copilot and Gemini.
Tone of voice examples
The difference between an adjective and a rule, shown on pronoun policy, rhythm, pricing in prose and saying no.
How to measure brand voice
Twenty-two things you can count, the four that separate a real voice from a fake, and how to do it with a spreadsheet.
Or skip the reading
Paste a page you have published into the free test and get the four scored measures, the phrases you share with your sector and the sentences that are genuinely yours, in about a minute.